plan your bookie business. Building your bookie business through referrals. plan your bookie business

 
Building your bookie business through referralsplan your bookie business You might even want to add a casino to your sports betting website

This means that if New England is playing against the NY Giants and the spread is -7-110. Ranked Games for Week 3. Many people try but fail. 1. 5. However, if you plan on becoming a bookie, you should be prepared on the disadvantages. Failure to make a plan can lead to massive losses. With the following services your bookie business is ready to go live within 4 weeks, and until the business begins generating revenue bookie agents can operate with 0% staff. That is why the bookie/pay per head partnership is a win-win proposition. 3 Alabama 34-24. After all, a successful bookie can make $50,000 to $100,000 per week. Set up your own. Your staff must have the adequate experience in the PPH bookmaking trade so they can contribute to the success. IDSCA will take your Bookie Business to the Next Level. This means that if the bookie takes £50 on each outcome to balance its ledger, the payout on the winning bet will be 1. However, with the right tools, you can make your bookmaking business a success. While bein If you are a sports enthusiast with a keen interest in betting, becoming a bookie could be a great opportunity for you to turn your passion into a profitable business. . Bookie Pay Per Head; How Much Money Needed to Be a Bookie; How Does a Sportsbook Pay Per Head Work? Bookie Software Tutorials;. With pay per head (PPH) software and solutions, you can change your situation. The bookie bankroll is the capital that is separate from the funds generated from wagers, while the juice or vig is the primary source of income for bookies, as for every $100 wager, the bookie earns $5 while the gambler loses $5. Hopefully, the end result is profit. When running a sports betting operation, you have four main options: Open a land-based sportsbook in a country where it’s legal to do so. Google Ads is also an ideal way to promote your bookie business. Find the Best PPH. Finally, make sure that your site is appealing and engaging with expert assistance. m. If you are a local bookie that is looking to get more serious and start a small business, you don't necessarily need a long detailed document, but you certainly need a guide to follow: a business plan. Let’s start with the most important part of the plan to achieve your goal. However, even though we want their business, we also deal in telling the truth. Try to avoid making things too complicated when it comes to accounting; instead, try to be as rational about it as possible. The Juice. That kind of information is necessary for a proper sportsbook business plan. TESLA INC. What do you know about how to create a bookie betting model? Learn how to get started and create a successful model here in this breakdown. Get online bookmaking services now and start growing your business. These subscription services don’t charge a flat fee but instead only bill you based on your number of active bettors. Blog. Starting an online betting business takes a lot of time and effort to be an efficient bookie in your pay per head sportsbook. When writing the business plan for your bookie operation, you may need to brainstorm a little to see if you are indeed in the right track. This is because Sportsbook Pay Per Head providers give you the tools to be a bookie at an affordable price. You will need the following office equipment: A Thermal Printer (print width 80mm) such as STAR TSP 100, Posiflex (6800, 7000) or Epson (TM 88) Barcode scanner (should support code 93 and 128 in default) such as Honeywell ML2107, Symbol LS2208, Metrologic MS9520. That kind of information is necessary for a proper sportsbook business plan. Link PPC ads to your PPH platform under search queries related to sports betting. Call: (833) 444-6344 Text: (702) 659-9499. Furthermore, creating a to-do list each day will help you complete. Understand The Market. Then, we’ll explain how to create the best possible website and market your services to attract customers. This is because it is an ongoing process that requires hard work, dedication and patience. Therefore, you are ready to put in the long hours, the headaches…If you are a sports enthusiast with a keen interest in betting, becoming a bookie could be a great opportunity for you to turn your passion into a profitable business. Your bettors are clients that you need to keep happy to retain a good reputation. A bookie business plan helps you make informed decisions and manage your resources efficiently. Growing and expanding your bookie business is what can ultimately lead to a lucrative full-time bookie job. You Make More Money . Positioning: You need to clearly define your positioning in the market. If today feels like the best day to make your dream come true, contact Power Pay Per Head at 855-492-6007. You’ll be on the hook to payout all winners. A timeframe is in place. If you’re already done checking out the steps 1 and 2 and still decided to become a bookie, then, you should continue with the third and crucial one, the funds. Running any business on your own takes certain interpersonal skills. Pay-per-head bookie software will be a necessity to get your operation off the ground. Decide early what kind of a sports betting business you want to be. That means a player wagers $110 to win $100. It’s thought that 25% of businesses without a business plan will fail within two years of start-up, so don’t let your new bookie business be the next! Key elements of a bookie business plan include: Market analysis; Competitive analysis;. Bookie: As a bookie you’re running your own operation entirely. A few states have laws regarding online gambling. That’s why you’ll need to come up with a business plan and model before opening your doors. If you’d like to learn more about the bookmaking business, check out the link below:Calculate Your Investment. Real Bookies has been helping bookie agents just like yourself run and manage a successful bookmaking business for more than 20 years. This means for every $100 bet, the bookie wins $5 and the gambler loses $5. Let people who bet in your immediate circle know you have opened a business. It is basically a high-level summary of your business that convinces potential investors or partners to continue reading. Another example of how to be a good bookie is to understand the legality of your business and protect your clients from repercussions. We’ll set you up with this software and help you create a custom website for your business. Consider the reasons that you’re interested in bookmaking. You must keep them in mind, practice them practically heart, and then sees how amazing results it will bring for you and your business. Calculate Your Investment. This gives you between $50,000-$100,000 per week to spend on growing your business and personal expenses/luxuries. Most profits of a bookie business come from booking action. However, a Good Sportsbook Software Will Improve Your Bookie Business because it can help overcome these challenges. Building a successful bookie business takes years of dedication, hard work, and an unwavering v. It all depends on your goals. Choose whether you want to be an all-sports bookie or if you want to specialize in a niche market. Just click here to open a PPH account with PricePerPlayer. That is the definition of not having a good marketing campaign to get your business off of the ground. They need to know your business’ name and what it has to offer compared to the decent amount of established competition that is already out there. . To achieve this, you need to develop and take care of bookie business. Get in touch with one of our contact center specialists who is waiting to answer your questions and set you up with a demo or free trial today. It is important to first ensure there aren’t strict laws against a bookie business in your state. Infographics and visual graphs in lieu of text-based data. Price Per Player December 29, 2022 How to Plan Your Bookie Business 2022-12-29T09:27:26-06:00 Bookie Tutorials. For example, many would-be bookies get gambling licenses from countries like the United Kingdom , Antigua , and Costa Rica . 3. Online Bookie Business To Establish. They will give you all the vital information and technology to get your business up and running. By building multiple levels of income through Real Bookies pay per head solutions, you can run and manage a highly lucrative bookie business even if you are working with a small betting base. For example, you can spend a few thousand dollars to design a sportsbook website. 247pph offers the complete pay per head solution. Set goals you want to meet after a year, and set your budget. Of course, funds are necessary to. Think about it. Do bookies make a lot of money? As a bookie, your potential earnings depend on several factors, and there is no precise answer to how much money bookies make. Today, we go over the next step which is planning your Sportsbook Marketing Strategy from advertisement to retention and performance. Focus on your Top Five. It is possible to market your business in a way that protects your identity while boosting your brand. 2. In due time you will find alternative options to grow your bookmaking business, including improving your website, making full use of your bookmaking software, and advertising. Overall, having the ability to use sports betting software means that you have less work to do as a bookie. The next rule of thumb deals with the size of your business and your plans for the future. The reason for this is because, in traditional bookie, you only have a small network of people which can be coming from your community only. Here are four reasons why: 1. This will give you more opportunities to expand your sportsbook and innovate new ways to better your bookie business. As in any other type of venture, prospective sportsbook owners will need a detailed business plan and access to funds. Becoming a bookie is. Also, if your “vig” is higher than the competition, you will lose business to books that offer more value. If you want to have a successful sportsbook pay per head, you need to create a plan. Level: College, University, High School, Master's. Omni-Channel Sportsbook Solutions. Software can provide you with the best bookie software around so that you’re able to start offering people the chance to place wagers through you. Raise Your Business IQ With Pay Per Head Bookie Software Solutions. Whatever the player wins or loses that week is handled directly between the player and bookie and the bookie keeps 100% of those profits. Our experts appreciated the fact that it allows. However, with these bookie secrets from successful sportsbook owner, you can Grow Your Sportsbook Business First, they might be getting better odds with their current bookie. com where we keep you up-to-date on the latest bookie news, tutorial and more!Once you decide on the type of bookie business you want to manage it is time to draft out your business plan. They’ll exceed your service expectations at a cost starting as low as $7/head. Become a Bookie. After you are set on your time allocation, the bookie for dummies would now oblige you to make a roadmap for your business. The cost of this will. As time goes by, the average private bookie can get trapped into spending most of their time working in their business. No two sports betting platforms are the same. Depending on the jurisdiction, there can be regulations on how much “vig” bookies can build into their betting offerings. Focus on your top five. com today at 1-800-909-5193 and get set up in 5 minutes over the phone, so you can start earning money each week from. Your main goal is to make money. A great starting point to accomplishing this goal is turning to Real Bookies as your pay per head online sports betting software solutions provider. Outline Your Goals. You needed a bookie and a bookie agent. When you open a bookie business, you will want to have as much support as you can, especially if you have other business interests or have another job. Not only do we improve the quality of your business and the experience of your players, but we also help grow your business. Let’s say you set a football spread at -110 odds on both sides of the bet. Here Are Some Tips For Your Bookie Business Success Bookies, everybody wants to be a bookie, but many simply don’t possess knowledge. For instance, a player only. Use This Software Review for Your Business. Careful preparation and the appropriate equipment are also essential, with top-notch betting software being one of the most important elements. By providing your clients with excellent. Tip #1: Get Advanced Sportsbook Software. AS LOW AS $3 PER HEAD. Second, they might not trust you. The best tip for bookies is to make a daily plan of what you need to achieve and the time frame for each task. Need more convincing? Then take a look at the Top Reasons to Become a Bookie from actual bookies who use our services. It is time to set up a plan on how to achieve your goals and how to implement them. If you’re going to be successful as a bookmaker, you must have reliable cash flow. By reading this guide, you will acquire prestigious tips that will make you a recognized successful bookie. • It is advisable that you surround yourself with people who know more about how to start a bookie business operations than you. The standard price for each player is $10. How Much Profit Do Bookies Make – An Example. Open a Bookie Pay Per Head Service Account. Let’s explore nine key bookie business facts that can make or break your operation. Your customers can bet the daily race card at tracks all across. The best part about using. Dedicate Time For Your Bookie Business. When you are starting to run your own sportsbook then another very important step is figuring out the vig. The best way to get started by creating your online bookie site is to search for a pay-per-head site that provides the service of website creation, the right place to start your search would be to visit AcePerHead. 7/5 Rating) Golden Pharaoh. Here are some strategies and tools you can use: 1. However, if you are making this bookie business plan for yourself, the executive summary is not necessary. We’ll also produce custom reports for you so that you can monitor your business. Build a Long-Term Bookie Business. Thankfully, another industry has been gaining popularity for the past few years. Backed by the right pay per head bookie software solutions provider, the top goal should be working on your business. Let’s look at the ranked games for Week 3 and check out their spreads. A gambler should have a plan of attack and a general idea about the sports he plans to wager on and how much to bet on the games. Now that you understand the bookie business model let us dive into starting your own business. 2 days ago · Golden Pharaoh ‒ Top-Notch Bookmaker for UK Players (4. It will start by including an introduction to your business. A Last Word on Your Bookie Business. You can obtain bookie software from a pay per head service like Ace Per Head. You need a good plan to take care of bookie business. The amount of vig you charge will depend on what sport it is. But as your bookie business begins to grow, you should start to see some steady profits. Tips to Grow your Bookie Business. This will help hype up each summer sporting events which will lead to a bigger betting handle. We offer live betting on all sports, over 100 live betting. Courtney Lees. Backed by the right pay per head bookie software solutions provider, the top goal should be working on your business. Secret # 3 – It Is All About Technology. Prior to the internet, a bookie had to set all the odds, collect money when a player lost, and pay out money when a player won. This is fun and easy and you will be surprised by how many people would like to wager on sports once you bring up the subject. The bookie pockets the 10% fee, $100 of $1,000. Just remember that depending on how you run your gambling operation, some of these may be more important than others. While it will take some added time and effort on your part to create a comprehensive sales and marketing plan for your bookie business with the help of your player activity reports, the end results will more than justify the means. How to start a bookie business: Registration. Therefore, it can be a few hundred or a few million dollars to start your bookie business. The insight that is given above is going to be the guiding light for you and your future in the bookie business. They only charge a set fee for each active bettor you have. Keep these steps in mind when building a brand for your bookie business. From there, we’ll update this site automatically with the latest sports betting lines. Most of all, you can see if your business is growing or you are getting low beyond your expectations using your business plan. $25-$5= $20. Thus, if a bookie has 100 players that make $10,000 in bets per year, a bookie will make $51,000 in revenue. 16 hours ago · Walgreens Boots Alliance Inc. Take some time to brainstorm about these issues. The comprehensive aspect of Real Bookies’ weekly plan provides a simple and efficient way to automate your entire bookie business through a safe and reliable internal operating system. The more betting options you offer the more profits you stand to make, but this is only true if your betting lines are the sharpest, loose lines won’t produce the same results and, in most cases, will cost bookmakers serious money. . Step 1: Decide on What Sports You’ll Take Bets On. Tailor your custom site with additional features, offering your clients a unique betting platform. Basically, it is a high-level overview of your business that persuades possible investors or partners to keep reading. All of these things add up to more money in your pocket as a bookie. The higher your vig, the quicker you will make a profit. 3. By the end of this article, you’ll know how to create a bookie website that’s successful. Create Your Package: After the initial conversation with the account manager from Ace, they will go ahead and set up your player accounts, player profiles, wagering limits, line types, max payouts, etc. This is necessary to help you take full advantage of your bookie business. Try them all with our industry leading 6-weeks free promotion. With almost 30 years of experience, they were founded by sports bettors turned bookies, skilled in software technology. Some pay per head providers accept betting through phone calls. We can give you the sports betting software you’ll need to start taking bets from your clients. Step Two: Analyze Market/Competitors. Having some extra funds in your bank is the best way to start a bookie business. It shouldn’t be long before you’re collecting a piece of the. With your sports betting business plan, go over several software providers and determine which one would suit you the most. Impose bet limits and maximum payouts to control liability on your bankroll. Everything you need to get started is included in the base plan with no hidden fees or added. Then once you find the right pay per head bookie service (AcePerHead. If possible, start selling by limiting where you sell until you get some feedback. You cannot call yourself a bookie if you can’t define what seeds means in terms of sports leagues. You’ll be on the hook to payout all winners. It’ll give you a general idea of where your bookie business stands, and it’ll also enable you to adjust your clients’ limits as necessary. Just click here to open a Pay Per Head account with the best sportsbook software: and in a few seconds, your account. It is a comprehensive document that outlines your business goals, strategies, target market, financial projections, and more. Starting a sportsbook business involves meticulous planning and a thorough awareness of the regulatory requirements and industry trends. As online sportsbook software programs have evolved over the years, so have the ways people have bet and the ways they have studied and predicted the outcomes of sporting events. Ace Per Head is the best option as you start a gambling company, offering affordable solutions. It will also be your avenue to advertise your service and website. com where we keep you up-to-date on the latest bookie news, tutorial and more! The Bookie business requires a lot of research on the legal practices allowed in your location as you will want to abide by local laws, after which once can make it a very profitable business. The more detailed your business plan is the less guessing involved later when things heat up. The best thing about being a bookie is you have several ways to launch your business. It is a comprehensive document that outlines your business goals, strategies, target market, financial projections, and more. GET ONE WEEK FREE EVERY MONTH FOR LIFE. Find Funds. The higher your vig, the quicker you will make a profit. Although you’re borrowing. REMEMBER: you have the resources, you have the sportsbook management software, and you have the determination to become an online. Professional authors can write an essay in 3 hours, if there is a certain volume, but it must be borne in mind that with such a service the price will be the highest. Furthermore, motivation is all part of the planning because the bookie needs to follow through on his plan. One way to start your betting business is to sign up with a pay-per-head betting provider. Congratulations on your plan become a bookie and start your own business. Your only cost is the weekly per head fee for active bettors. Tuesday, September 19, 2023. Cheap Bookmaking Software: The Shortcuts for your Plan . People either become a bookie to direct friends and family through their own sportsbooks, or they already bet with a different bookie and just want to make extra cash. Growing Your Bookie Business. Get a bookie website and software, and launch your services. We’ll cover everything from the legal side of. Excellent Customer Service – Online Sports Betting is. It’s critical that the software you decide on is easy to use and gives you the most tools to manage and grow your business. Financial and player reports can help you make the right decisions about your bookie business. Congratulations on your plan become a bookie and start your own business. A company like Ace Per Head can provide you with pay per head services that’ll cost as little as $3 per head. There are a lot of partner programs, and you just need to choose the optimal solution. GET ONE WEEK FREE EVERY MONTH FOR LIFE. This can still easily be worth thousands or tens of thousands of dollars of income per year, depending on the size of their bets. The problem is, that most bookies don’t have a plan as to how to get there, and mismanaged growth can be fatal to a business. As Low as $3. The juice, otherwise known as the vig is the main way bookies make money. If you do find yourself struggling, don’t hesitate to reach out at 1-800-522-4700. But you’re going to need to follow the relevant country’s specific rules for obtaining and maintaining a license. A bookie business plan helps you make informed decisions and manage your resources efficiently. GET ONE WEEK FREE EVERY MONTH FOR LIFE. Securing enough Funds for your Bookie Business. Action is the lifeblood of your sportsbook business, but it’s not the end result. Let’s say a player bets $1,000 on the Bengals. When you have IDSca as your bookmaking software, the sports booking company will be guiding you on how to be a good bookie and expand your business thereby raking in more revenues in the process. For instance, if you want more players, then you will be spending more on marketing and promotions. Most of the top-rated pay per head sites are based. However, just keep in mind that all sportsbook strategies will be different. Let’s go back to the cost of creating a system to manage your business. Our best editors will run additional screenings to check the quality of your paper. You can get the funds via your bank account, credit card, angel investors, friend and family members, and other types of payment methods out there. It’s the bookie’s main interest to get action on both sides. In addition, you can make it easier by. The amount of money needed to start a sportsbook business as a bookie can range from $5,000 to $10,000, depending on the size of your clientele. This includes fully configurable web design and customer support for you as an agent. AS LOW. The amount of money needed to start a sportsbook business as a bookie can range from $5,000 to $10,000, depending on the size of your clientele. Bet Management: We offer intuitive and effective tools for bet management. This means you are busy working on your bookie, and your schedule is fully booked to even spend time with your friends or family. The gambling industry is full of competitive businesses that thrive in the market. That’s over $2 million in a year!. 3. Many things go into creating a successful business. Strategise. You’re making transactions with players with the end goal of making money. Create a Bookie Business Model. You´ll earn more money on the best bookie management software because Ace has the most betting options and sharpest lines in the business. Golden Pharaoh is a site with a top betting app not on GamStop. For current clients, make sure to have social media accounts for your bookie business. By improving the quality of your weekly plan, you can also increase the productivity of your overall business performance. Also, you can create reports when needed. You need to make sure you have the right pay per head site in place. Trying to duplicate these online betting software solutions on your own would be cost prohibitive. The amount required will significantly vary depending on the chosen market, as this will define the licensing costs and the monetary guarantees that must be provided to authorities. Bookmaking, also known as sports betting, has gained immense popularity in recent years, and the legalization. Are you thinking about attempting to create a bookie website on your own? This is probably not going to be a good idea. An Analysis of the online betting market Your marketing and sales strategies The value of your business Your immediate and long-term goals How do you plan to achieve those. Set up your own achievable short/long term goals. This means that your business will always be profitable. Step 3. Bookie Business Plan. In addition, be sure to use all communication tools that come with you Pay Per Head service. To be successful as bookie or any in business a bookie needs to have a plan and good organization skills. The vital point is to decide where do you plan to work: on the Internet or the old fashioned way, «on the ground». Our series of guides to becoming a bookie is the culmination of years of experience in the sports betting market. Becoming a Bookie, Master Agent or Sub-Agent. In your business plan, you need to be prepared for the fact that you will not make a profit immediately. After you are set on your time allocation, the bookie for dummies would now oblige you to make a roadmap for your business. A standard bookie startup fund might range between $5,000 and $10,000. With the help of a quality Pay Per Head service, you can manage the administrative end of the operation, but as the face of the company, you need to market your services with a comprehensive and effective business plan. Becoming a bookie is the easy part. In either situation, starting with friends and family is the best way to go. Bookie Business Plan: Lowest Prices. Independent vs. This is beneficial in part because it saves you time. Here are 7 key aspects you need to consider when drafting a business plan for an online sports betting business. BossAction has the tools to run a successful bookie business and the features to keep your players coming back and betting more often. Monitor Gambling Trends. Another thing. This means you have more time to grow your business (or. This is one of the reasons why more people decided to venture into the online sportsbook industry. Having success in sports betting is more than picking sides or looking for favorites. These profiles can also include any credit and betting limits that you wish to put in place. 1. Here are 7 vital tips for starting your own sports betting business. So your favorite sports betting website uses its sportsbook betting software for bookies to set that Dallas -4 line. There are local sports bookies that could easily have a decent income with 10. About WordPress. Now that you know the benefits of Ace Per Head’s bookie software features, it’s time to get started. Launching a bookie business can be daunting, but with the proper support, it can be achieved. This is because it will help you complete tasks and stay on top of things to be done. Another issue facing private bookies is going it on your own. Understand Your Business Options. Our All-Inclusive plan gives sports bookies everything we offer for the incredibly low price of only $3 per head until Super Bowl 2024. Our first tip will be the most important: using the best bookie software you can possibly get. As a private sports bookie, most of your betting handle and net profit will be generated by your customer base betting on sports. Avoid getting greedy, remember you make money off the losses of your players, having too many bets on one side is a. You can make sure you get your sports betting operation moving in the right direction with our sports betting software. Partnering with another small business gives you access to that. Action: Action means putting or placing bets on sports. It includes identifying your target market, determining the. Your bookie business also can’t offer betting options on in-state collegiate teams and events. Registrations, Licenses and Permits. Please, take into consideration that VAT. That doesn’t mean you don’t have to organize. This is because it will be a summary of everything that’s within your sports betting business plan outline. Every jurisdiction has its set of laws that you must follow. At the same time, they will take a small percentage of your turnover. Real Bookies has been helping bookie agents just like yourself run and manage a successful bookmaking. But as time goes on, you can also offer things like live betting. Unfortunately, bookies and sportsbook owners are no exceptions to the rules. Bookie: As a bookie you’re running your own operation entirely. This guide will teach you creative ways to take the excitement of starting your own betting company and use it to get a head start on your career. How to Start a Bookie Business: 6 Basic Steps 1. You will not earn a lot if you only have several players. Blog. AcePerHead will also make it so easy for you to monitor how much money your clients are winning and losing during a given week. Like any business, the first thing you need to do is make a plan. The first benefit that comes to mind when thinking about bookie agent management software, is the ability to offer a wide variety of gambling options to players. Step 1. The company was founded more than two decades ago in Costa Rica when the first offshore sportsbooks started to take their sports betting services online. It’s estimated that there are average. In business terms,. Using a pay per head service makes the bookie business cost-effective. 1. But, as mentioned earlier, this will depend on what you want to offer in your bookie business. It is critical to select a dependable platform that satisfies clients’ expectations, offers diverse sports and events, and has high-level security measures in place. Here are three tips on how to design a bookie website that’ll help you start a successful bookie business. You also need the best pay per headbookie software. Make sure you have your budget and set out a business plan. Now is the best time to try us out, as we have an All-inclusive plan for only $3 per head all the way to Super Bowl 2024. Price per head can be defined as the trading of bookmaking services, this includes casino digital services and also sportsbook services for a week by week installment per active player. A sportsbook software for online sports betting must have UI design, market data, web hosting, sports branding, risk management, 24/7 customer service and support. If you plan to launch your bookie business successfully, you must prioritize security and reliability to protect both your reputation and that of your client base. This is where you write what you want for your business. Your choices include online computer software that helps you analyze betting trends; proprietary mobile applications that will allow you to access your bookies; or a web-based bookmaker. Video content about why your sportsbook is the best ( 73% of people rely on video when deciding whether to work with a business) Easy eWallet linking and bitcoin accessibility. Open an online sportsbook or betting shop in a licensed market. Whether you are just starting out as a private bookie or already up and running with a full-service independent sportsbook catering to a large number of betting cliental, one of your top business goals should be to find a Pay Per Head online bookie software provider that best meets your individual bookmaking needs. The brand’s product portfolio offers customers the benefit of a one-stop solution in terms of software, payments, marketing tools, and support. Offer a Variety of Types of Sports Bets Outside of giving you the opportunity to customize your sports betting platform from the perspective of its appearance, you’ll also be able to customize which types of sports.